Turning the mortgage market upside down by creating a groundbreaking new brand
A disruptive mortgage provider
When VISTA Hypotheken turned to Qi to think about the positioning and proposition of the new brand, the mortgage market was already completely saturated. So the question really was: "How can we create a new and groundbreaking brand in a crowded mortgage market?"
Defining the proposition
We started with the positioning and proposition of the brand. We developed a fresh new style that literally turned the mortgage market upside down and translated this to the website. The website development was supervised by Qi, and the website was created in collaboration with Egotribe.
Transforming the mortgage market
Vista is (literally) turning the mortgage market upside down! We translated the disruptive nature of the brand into the logo and visuals, by literally turning them upside down. The visually distinctive and fresh style for VISTA mortgages partly ensured that VISTA was chosen as the best new mortgage provider in 2019.