Developing an all-in-one cash register proposition for one of the biggest Dutch banks
Everything in one place
SmartStore is an all-in-one POS (Point of Sale) solution that enables entrepreneurs to pay, do their administration and gain insight into their company with just one device. It is a smart cash register and pin device in one. Rabobank asked for our help with the SmartStore proposition development.
Developing the proposition
During a design sprint week, we developed the SmartStore proposition. We believe in co-creation and worked together with different experts that gave us insight into the product ánd our target audience. In the design sprint week we designed and developed various landing pages and creative advertising concepts that were presented to a test group at the end of the week. We finished developing the framework for the proposition within a week.