Developing a new brand identity to reach a new target audience
Entering a brand new market
LFE is one of the largest wine importers and wholesalers in the Netherlands. Their goal is to become the best wine company in the Netherlands for all their stakeholders. To achieve this, they have decided to tap into a new market: the hospitality industry.
Appealing to a new target audience
In order to enter the hospitality market, LFE is setting up a new subsidiary label especially for the hospitality industry. We developed a new logo to appeal to this new target audience.