Developing a playful brand identity for a disruptive educational scale-up
Interactive videos made easy
Hihaho is a new and innovative product on the market. With the Hihaho tool, anyone can easily create interactive videos. Hihaho asked Qi to contribute ideas to a new corporate identity that reflected the innovative character of the brand and would increase the use of the tool.
Playful and innovative
The new Brand Identity for Hihaho reflects the playful, modern and innovative character of Hihaho. We developed a new corporate identity, including logo, iconography and personas. We have also included all this in the extensive brand manual that is used as the basis for all Hihaho communications. We also designed the new website, which of course also propagates the new brand identity.