Building a completely unique green banking proposition for startup
How green are your transactions?
Go.Green.Easy is an initiative of Rabobank to provide consumers with more insight into their CO2 footprint. It is an app that provides tips and tricks for a greener life based on various input about the user's lifestyle. Go.Green.Easy is part of a larger movement within Rabobank that is committed to a more sustainable world and achieving the goals of the Paris Agreement.
Defining a green Brand Identity
Qi has been involved in the development of the proposition and positioning of the brand from the beginning. Among other things, we developed a brand identity that really highlights the green and accessible nature of the app. We also translated this brand identity into a manifest video for internal use.