Innovating the world of funding for one of the biggest banks of the Netherlands
An online direct lending street
Fundr is developed by a startup within one of the biggest banks of the Netherlands. It is an online service for quick funding applications - an online Direct Lending Street. They asked for our expertise in the development of the entire branding of this new online service. Fundr was technically already fully ready, but the service still lacked a real Brand Identity.
Defining the brand
We developed the complete Brand Identity for Fundr. We started with the foundation of the brand: the name. Based on the Brand Archetype Model we mapped out what the brand stands for and what the personality is. And thus Fundr was born. Based on the proposition of Fundr, we also designed the logo, the color palette, the typography, icons, UI elements, photography and tone-of-voice.
We developed online campaigns for Youtube, Facebook and Instagram, which included banners and videos to launch the brand.